Ad campaigns can happen anywhere. In fact, some of the better ones are those that surprise us in places we wouldn’t expect. (ie. in line at the airport, a vending machine, elevator, park bench, etc...). I chose the "Hubba Bubba" tape gum. The aim is to show that 'it never finishes'.

*Received bronze award in HATCH awards*

PROCESS : Using tints and shades of pink to look exactly like the bubblegum.